Devlin Law Firm, LLC.

Devlin Law Firm, LLC.

Devlin Law Firm, LLC.
Devlin Law Firm, LLC.
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Why Are People So Mad at Backcountry?

"We clearly misjudged the impact of our actions," says Backcountry CEO Jonathan Nielsen
From, Nov. 6, 2019 (written by Frederick Reimers) - 

No one likes a bully, and in this age of cancel culture, the behavior can have dramatic consequences. When a news report dropped last week that online gear purveyor was suing dozens of smaller brands for trademark infringement of the word “backcountry,” the online reaction was swift. Since its formation Friday, the Facebook group Boycott BackcountryDOTcom has mushroomed to more than 12,000 members, all of them angry and discussing ways to spread the boycott.

According to articles by and the Colorado Sun, early this year, began serving several brands with lawsuits based on their 2007 trademark. Two years before that, had started petitioning the U.S. Patent and Trademark Office to cancel those companies’ trademarks. Businesses included Backcountry Denim, Backcountry Nitro coffee, and even the company Constellation Outdoor Education, which trademarked the name Backcountry Babes for clinics offering women-focused avalanche education courses. Observers, including former employees who wished to remain anonymous, believe that the lawsuits are tied to the company’s 2018 launch of their own branded products.

Read the full article HERE
Category: Law Firm
About Devlin Law Firm
Devlin Law Firm specializes in intellectual property. Our business model allows us to serve a wide range of client needs, from lone inventors and sole proprietors to multi-million-dollar companies. We offer big firm experience and capabilities at a small, flexible, entrepreneurial-firm cost.

Our patent litigation practice is led by Timothy Devlin and James (“Jim”) Lennon.  Both are familiar with all phases of patent litigation, have proven track records litigating complex technical matters, and have taken numerous cases through trial to decision. We undertake worldwide representation of plaintiffs asserting patents, defendants accused of infringement, and inventors seeking to protect their intellectual property. We have successfully handled cases throughout the United States in all major patent venues, some of which have resulted in eight-figure damage awards for our clients. Likewise, we have won verdicts for our clients defending against patent infringement actions.

While every case is different, our goal is always the same: to help businesses succeed. Our well-rounded team has proficiency in computer technology, biological sciences, chemical engineering, and mechanical fields, giving us the ability to handle patent litigation involving any technology.

Our patent and trademark prosecution practice are led by Jim Lennon, who has extensive experience counseling clients on the strategic assessment, acquisition, and enforcement of intellectual property rights. A DuPont® scientist before his career in law, Jim has been recognized for excellence with a Martindale-Hubbell, AV Preeminent® peer review rating, an Avvo 9.6/10 rating, and selection to Super Lawyers® Rising Stars list for Intellectual Property in 2012. Jim maintains a balanced practice of IP prosecution, counseling, and litigation that affords him a unique perspective and ability to manage a business’s full range of needs to protect their most valuable competitive assets and thwart an IP adversary’s overreach.

For clients seeking to develop their ideas, Devlin Law Firm offers business and brand consultation, which includes entity formation, business plan development, and trademark, copyright, and domain name registration. We package our services to assist startups to go from conception to viable entities.

We are lean enough to cater to the needs of sole proprietors and start-ups but experienced enough to provide counsel to multi-national corporations. Whatever your needs, our creative approach can match your business goals.
"My company has used the services of Devlin Law Firm for three years. Their level of execution has been uniformly excellent. Tim Devlin's knowledge of patent law is comprehensive, but also his business judgement - ability to assess risk and react accordingly - is superb. He and his firm have been an unflagging advocate and a pleasure to work with." - J. Gross