From outsideonline.com, Nov. 6, 2019 (written by Frederick Reimers) -
No one likes a bully, and in this age of cancel culture, the behavior can have dramatic consequences. When a news report dropped last week that online gear purveyor Backcountry.com was suing dozens of smaller brands for trademark infringement of the word “backcountry,” the online reaction was swift. Since its formation Friday, the Facebook group Boycott BackcountryDOTcom has mushroomed to more than 12,000 members, all of them angry and discussing ways to spread the boycott.
According to articles by Agnarchy.com and the Colorado Sun, early this year, Backcountry.com began serving several brands with lawsuits based on their 2007 trademark. Two years before that, Backcountry.com had started petitioning the U.S. Patent and Trademark Office to cancel those companies’ trademarks. Businesses included Backcountry Denim, Backcountry Nitro coffee, and even the company Constellation Outdoor Education, which trademarked the name Backcountry Babes for clinics offering women-focused avalanche education courses. Observers, including former Backcountry.com employees who wished to remain anonymous, believe that the lawsuits are tied to the company’s 2018 launch of their own branded products.
Read the full article HERE
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No one likes a bully, and in this age of cancel culture, the behavior can have dramatic consequences. When a news report dropped last week that online gear purveyor Backcountry.com was suing dozens of smaller brands for trademark infringement of the word “backcountry,” the online reaction was swift. Since its formation Friday, the Facebook group Boycott BackcountryDOTcom has mushroomed to more than 12,000 members, all of them angry and discussing ways to spread the boycott.
According to articles by Agnarchy.com and the Colorado Sun, early this year, Backcountry.com began serving several brands with lawsuits based on their 2007 trademark. Two years before that, Backcountry.com had started petitioning the U.S. Patent and Trademark Office to cancel those companies’ trademarks. Businesses included Backcountry Denim, Backcountry Nitro coffee, and even the company Constellation Outdoor Education, which trademarked the name Backcountry Babes for clinics offering women-focused avalanche education courses. Observers, including former Backcountry.com employees who wished to remain anonymous, believe that the lawsuits are tied to the company’s 2018 launch of their own branded products.
Read the full article HERE